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CSRA NRA Summer Membership & Marketing Conference

2022

Tuesday, July 12, 2022
at
10:00 AM (EDT)
to Thursday, July 14, 2022 at 9:00 PM (EDT)

Mission Point Resort

Lake Shore Dr, Mackinac Island, MI, USA Lake Shore Drive Mackinac Island, MI 49757 United States
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Category: Signature Events

Events are held at the Mission Point Resort unless noted otherwise
All Times are local: Eastern Daylight Time
Schedule as of June 1, 2022

Thank you to our Conference Partners for your support: Adesso, BYOD, Clowder, Dining Alliance/Buyers Edge, DoorDash, Ecolab, Employers, Feathr, Fintech, IAAPA, Michigan Economic Development Corporation, National Restaurant Association, Novi AMS, Personify, SpotOn, and Virtual Dining Concepts.

Agenda

July 12
10:00 AM - 12:00 PM CSRA Board of Directors Meeting
12:00 PM - 2:30 PM CSRA Board of Directors and National Restaurant Association Senior Staff Joint Meeting
3:00 PM - 4:00 PM Welcome Remarks
Suzanne Bohle, Executive Vice President, CSRA, Justin Winslow, President, CSRA and President & CEO, Michigan Restaurant & Lodging Association, Liz Ware, Co-Owner, Mission Point, Conference Co-Chairs: Emily Daunt, Vice President, Communications & Operations, Michigan Restaurant & Lodging Association and Kathie Vu, Senior Vice President, Membership & Strategic Development, National Restaurant Association
4:00 PM - 5:00 PM The Economy of the Next 50 Years will be Run by the Customer Experience
Peter Shankman enlightens us on the customer economy We’ll learn: -- How to stay “top-of-mind” in every customer’s mind, from beginning to end -- How millennials, Gens Z & Alpha are consuming content, and how you can get in front of them -- Why speed matters -- The five rules of the customer economy
5:00 PM - 6:00 PM Opening Reception, Promenade Deck
July 13
8:00 AM - 9:00 AM Breakfast
9:00 AM - 10:00 AM Leveraging UHG and Healthy Hospitality to benefit your membership
Kimberlee Vandervoorn, VP of Consumer Solutions at UnitedHealth Group I Optum Health, and her team will lead a workshop and information sharing session, supplying attendees with actionable how-to's on leveraging their programs to drive member value and non-dues revenue. They will also introduce their newest partnership with Care.com.
10:00 AM - 11:00 AM General Session: Embracing Change and How We Connect
Mark Ostach leads the way in fostering a culture of connection. Demonstrating empathy for the changes we are all going through and understanding ways to restore energy and team member interaction are critical. In Mark’s keynote, he will provide ways to reignite human connection in a hybrid workplace leaving you filled with a newfound courage to connect
11:00 AM - 11:15 AM Break
11:15 AM - 12:00 PM Breakout: CEO
Inspiring Connection in a Hybrid Workplace, Mark Ostach
11:15 AM - 12:00 PM Breakout: Comms/Marketing:
Changing Your Comms. Strategy: from 24/7
11:15 AM - 12:00 PM Breakout: Foundation
11:15 a.m. to noon Donor Stewardship
11:15 AM - 12:00 PM Breakout: Membership
Open Discussions focusing on 2022 Status review, State Updates
12:00 PM - 1:00 PM Lunch
1:00 PM - 2:00 PM General Session
1:00 PM - 2:00 PM 2022 Trends and Preparing for a Very Different Landscape
Datassential's Kathryn Shear will share deep data on the future. If 2020 was about survival, 2021 about coming out of the pandemic with new ideas and excitement (let’s be honest also about continued survival in the face of new variants, inflation, and supply and worker shortages), then 2022 is about looking far into the future and being prepared for a very different landscape. This 2022 Annual Trend Report out will invite you to expand your mind and reconsider your ideas of how the future looks.
2:00 PM - 3:00 PM Breakout: CEO
2:00 PM - 3:00 PM Breakout: Comms/Marketing
Tools on the Horizon
2:00 PM - 3:00 PM Breakout: Foundation
Sponsorships and Annual Giving Strategies
2:00 PM - 3:00 PM Breakout: Membership
The member onboarding process
3:00 PM - 6:00 PM Free afternoon
6:00 PM - 7:00 PM Reception, Grand Hotel, West Porch
July 14
8:00 AM - 9:00 AM Breakfast
9:00 AM - 10:30 AM General Session: Making the Most of your Foundation Initiatives
10:45 AM - 12:00 PM Breakout: CEO
10:45 AM - 12:00 PM Breakout: Comms/Marketing: 2022 Status review and State Updates
10:45 AM - 12:00 PM Breakout: Foundation
Board Development and Volunteers
10:45 AM - 12:00 PM Breakout: Membership
Restaurant Weeks, Pop Up Events, Awards, Women in Hospitality
12:00 PM - 1:00 PM Lunch
1:00 PM - 3:00 PM General Session
Utilizing brand awareness to stay in the media. Media Training refresher course
3:00 PM - 4:00 PM General Session: Lightning Talks!
Lightning Talks are back on popular demand! These succinct presentations are a great opportunity to learn from your peers with direct insight into the great magic that states have created with programs and more.
6:30 PM - 9:00 PM Closing Reception & Dinner
Cypress Patio & Cypress Lodge
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For More Information:

Council of State Restaurant Associations Logo 2055 L Street, NW Suite 700
Washington, DC 20036 202-973-5377