CSRA NRA Summer Membership & Marketing Conference


Tuesday, July 12, 2022
10:00 AM (EDT)
to Thursday, July 14, 2022 at 9:00 PM (EDT)
Category: Summer and Fall Conferences

Events are held at the Mission Point Resort unless noted otherwise
All Times are local: Eastern Daylight Time
Schedule as of July 6, 2022

Thank you to our Conference Partners for your support: Adesso, BMI, byod, Clowder, Dining Alliance/Buyers Edge, DoorDash, Ecolab, Employers, Feathr, Fintech, IAAPA, Michigan Economic Development Corporation, National Restaurant Association, Novi AMS, Personify, SpotOn, Strategic Value Media, and Virtual Dining Concepts.


July 12
10:00 AM - 12:00 PM CSRA Board of Directors Meeting
Cypress Room, Mission Point
12:00 PM - 2:30 PM CSRA Board of Directors and National Restaurant Association Senior Staff Joint Meeting
12:00 PM - 2:30 PM CSRA Board of Directors and National Restaurant Association Senior Staff Joint Meeting
Cypress Room, Mission Point
3:00 PM - 4:00 PM Welcome Remarks
Suzanne Bohle, Executive Vice President, CSRA, Justin Winslow, President, CSRA and President & CEO, Michigan Restaurant & Lodging Association, Liz Ware, Co-Owner, Mission Point, Conference Co-Chairs: Emily Daunt, Vice President, Communications & Operations, Michigan Restaurant & Lodging Association and Kathie Vu, Senior Vice President, Membership & Strategic Development, National Restaurant Association
4:00 PM - 5:00 PM The Economy of the Next 50 Years will be Run by the Customer Experience
Peter Shankman enlightens us on the customer economy We’ll learn: -- How to stay “top-of-mind” in every customer’s mind, from beginning to end -- How millennials, Gens Z & Alpha are consuming content, and how you can get in front of them -- Why speed matters -- The five rules of the customer economy
5:00 PM - 6:00 PM Opening Reception, Promenade Deck
July 13
8:00 AM - 9:00 AM Breakfast
Cypress Room - Mission Point.
9:00 AM - 10:00 AM Leveraging UHG and Healthy Hospitality to benefit your membership. General Session - Sound Stage
Kimberlee Vandervoorn, VP of Consumer Solutions at UnitedHealth Group I Optum Health, and her team will lead a workshop and information sharing session, supplying attendees with actionable how-to's on leveraging their programs to drive member value and non-dues revenue. They will also introduce their newest partnership with Care.com.
10:00 AM - 11:00 AM Embracing Change and How We Connect - General Session, Sound Stage
Mark Ostach leads the way in fostering a culture of connection. Demonstrating empathy for the changes we are all going through and understanding ways to restore energy and team member interaction are critical. In Mark’s keynote, he will provide ways to reignite human connection in a hybrid workplace leaving you filled with a newfound courage to connect
11:00 AM - 11:15 AM Break
11:15 AM - 12:00 PM Breakout: Comms/Marketing: Room: Atrium
Changing Your Comms. Strategy: from 24/7
11:15 AM - 12:00 PM Breakout: Membership. Room: Amphitheater
Open Discussions focusing on 2022 Status review, State Updates
11:15 AM - 12:00 PM Breakout: Foundations. Room: Eagle Point
Donor Stewardship
11:15 AM - 12:00 PM Breakout: CEO Room: Sound Stage
Inspiring Connection in a Hybrid Workplace, Mark Ostach
12:00 PM - 1:00 PM Lunch
Cypress Room - Mission Point
1:00 PM - 2:00 PM 2022 Trends and Preparing for a Very Different Landscape. Room: Sound Stage
Datassential's Kathryn Shear will share deep data on the future. If 2020 was about survival, 2021 about coming out of the pandemic with new ideas and excitement (let’s be honest also about continued survival in the face of new variants, inflation, and supply and worker shortages), then 2022 is about looking far into the future and being prepared for a very different landscape. This 2022 Annual Trend Report out will invite you to expand your mind and reconsider your ideas of how the future looks.
2:00 PM - 3:00 PM Breakouts
CEO, Amphitheater Foundation, Sponsorships and Annual Giving Strategies, Eagle Point Membership. The member onboarding process, Atrium Comms/Marketing: Tools on the Horizon, Sound Stage
3:00 PM - 6:00 PM Free afternoon
6:00 PM - 7:00 PM Reception, Grand Hotel, West Porch
Carriage rides will be available from Mission Point, beginning at 5:45 p.m.
July 14
12:00 AM - 1:00 PM Lunch
Cypress Room, Mission Point
8:00 AM - 9:00 AM Breakfast
Mission Point - Cypress Room.
9:00 AM - 9:30 AM Untapping Your Foundation’s Power: A Multi-Faceted Look into our Foundations.
Mission Point Sound Stage Room NRAEF President Rob Gifford and VP Program Impact Dr. Sue Crystal-Mansour will share insight on how programmatic work in foundations can be powerful illustrations of the mission of the organization and impact of the industry allowing for vast expansion of audience and support on political, public and financial fronts.
9:30 AM - 10:00 AM Part II: Untapping Your Foundation’s Power: A Multi-Faceted Look into our Foundations
Colorado Restaurant Association’s Laura Shunk, President of the Colorado Restaurant Foundation, will follow with a state lens discussing Colorado’s new programs.
10:00 AM - 10:30 AM Part III: Untapping Your Foundation’s Power: A Multi-Faceted Look into our Foundations
California Restaurant Foundation’s Executive Director Alycia Harshfield will lead a panel discussion with SRA Comms staff on how we market impactful stories.
10:30 AM - 11:00 AM Part VI: Untapping Your Foundation’s Power: A Multi-Faceted Look into our Foundations
NRAEF President Rob Gifford will wrap up with real-life examples of operator-specific workforce development projects with national chain, independent restaurant, and state restaurant association foundation input. Featuring Ashley Coneff, Vice President Government Affairs & ESG, Inspire Brands, Inc., Dave Dittenber President and CEO of Downtown Restaurant Investments, and Amanda Smith, EVP, Michigan Restaurant & Lodging Association.
11:15 AM - 12:00 PM Breakouts
Comms/Marketing: 2022 Status review and State Updates. ROOM = Sound Stage CEO Breakout ROOM = Amphitheater. Membership Restaurant Weeks, Pop Up Events, and Awards. ROOM = Atrium. Foundation = Board Development and Volunteers; ROOM = Eagle Point
12:00 PM - 1:00 PM Lunch
Cypress Room, Mission Point
1:00 PM - 3:00 PM Ride the Media Wave: Utilize Your Brand Awareness & Media Training
Spring 2020: phones were ringing with media requests for on-camera interviews, data, mandate stances, etc. SRAs became go-to sources. Our brand awareness is super relevant. Post pandemic urgency, how do we keep phones ringing in a positive way? This session answers that with Michael Odom, VP, Marx Layne & Co., a Detroit PR & digital media agency sharing key strategies to take advantage of the wave & build brand awareness, ending with an interactive media training session for all staff levels.
3:00 PM - 4:00 PM Ignite -- Lightning Talks
Lightning Talks are succinct presentations and a great opportunity to learn from your peers with direct insight into the great magic that states have created with programs and more. --- AZ Restaurant Weeks: Success! --- DE Women in Leadership Initiatives --- MA Membership Growth via Cultural Chapter Addition --- IL “Meet the Experts” critical advice for small business owners --- PA $1 a day membership initiative
6:30 PM - 9:00 PM Closing Reception & Dinner
Cypress Patio & Cypress Lodge

For More Information:

Council of State Restaurant Associations Logo 2055 L Street, NW Suite 700
Washington, DC 20036